Random acts of business kindness…

Two weeks ago Valerie received a call from one of our clients who was in a minor panic. She was scheduled to be at a tradeshow in Los Angeles in just one week and her assistant had to cancel on her at the last minute. She called us with the slim hope that Cybertary could send someone to assist her during the event. With some minor schedule juggling, Valerie was able to make it work in her schedule (this is Valerie on the left with our client, Debi Silber). Sure it was a bit of a challenge to make last minute arrangements, but in the end, we asked ourselves a simple question – what if it was us in that same position? If we had invested a lot of money in something and then lost our support team, we too would hope someone would come through for us in our time of need.

So why are we telling this story? Aside from the obvious plug for the excellent service that we strive to provide our clients, it is important that we as business owners think about how we can provide that extra special touch that differentiates us from our competitors. This client was so thrilled she even mentioned Valerie in her newsletter that she sends to her clients.

The moral of the story is not that you can call Cybertary at the last minute and we’ll jump on an airplane (although we just might). The moral is – treat your customers as human beings, not an invoice. If you do, you will be remembered and your customer will be forever loyal.