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As a small business owner, you are a top salesperson for your business. In some cases, in fact, you might be the only salesperson. What you might not know is that, as the owner of your business, you are also a wise expert full of wonderful teachings, and there are several simple ways to turn those teachings into sales right now.

No one likes a preachy hard sell. It makes us feel uncomfortable. It makes us get defensive. Sometimes it even makes us feel guilty. You know what I'm talking about. On the other hand, most of us love to purchase products and services that make our lives easier, better, prettier, safer, etc. Many of us, in fact, are constantly in search of the next best thing that is going to improve our every day.

What's interesting, however, is that most people prefer to find our way to products and services through information and knowledge we pick up along the way. We react positively when we hear about a great solution, rather than a great product. When we see a beneficial service working in someone's life, rather than inside a typical sales brochure, we take notice. So as a salesperson, this is the type of buyer's thinking you need to tap into and consider when creating your sales tools.

There are many ways you can demonstrate what you know and teach potential clients the things they want to do and understand. Teach them, don't sell them, about the solutions your products and service have to offer. Show them, don't sell them, how your current clients put your products and services to use in their lives. Even let your current clients do a little teaching about your company's value and service quality.

Here are 5 Ways you can package your knowledge and turn it into a useful sales tool:

1. Make a how-to video in your area of expertise.
2. Turn your best presentations into a digital format.
3. Write a short informational e-book.
4. Create a favorable testimonial video clip from one of your best customers.
5. Maintain a blog with a daily informational tip.

But don't stop there.

The "thank you" note is probably the most critical yet most overlooked client appreciation tool out there. How many times have you had a wonderfully productive meeting with a potential client and forgotten to simply say "thank you" or "please keep me in mind"? Well, why not let Cybertary handle the "thank you" notes, so you can stick to giving potential clients the kind of business they can be thankful for?

Shop Online for School and Everyday Office Supplies

Everyone I know is feeling the pinch these days-the pinch of high gas prices and a painfully slow-moving economy. So more than ever at Cybertary, we're concentrating on ways to save you time and money. When a drive across town will run you more the $4/gallon, it's time to consider online shopping-for the busy Back to School season, as well as for your everyday office supply purchases.

At first, online shopping seemed like a luxury to many. To others it still seems like something only technical people do. However, nowadays shopping online can be a means of saving you both valuable time and money. And let's face it-there's nothing worse than driving across town in traffic on your lunch hour, only to find out the store is out of the supplies you need. What a waste! And frankly, none of us have time to waste.

Many online office supply stores let you create and save a "Favorites" shopping list that really simplifies reorders. No more racking your brain for the name of your favorite pen or the number of your ink jet cartridges. Plus, you can often get free shipping if you order a certain amount (usually $50). Some stores even often offer Rewards programs based on volume that can add up to free supplies.

Some big names in Online Office Supplies and their current benefits*:

At Cybertary, it’s critical that we be able to take our work with us. After all, this is how Cybertaries do business. Sure, we are able to keep flexible hours, but that also means we sometimes conduct our work from a client’s office or a quiet cafe, along the soccer field, or from the road. Remote access tools allow you to work on documents as if you were sitting at your PC in your home office, or even at your client’s PC, without actually having to be there. Now these are tools many small businesses can utilize for more flexibility as well!
There are many different remote access tools available-each with their own pros and cons. The following is a short list of available remote access products recommended by Cybertary:

(Your Secret's Safe With Us!)
We know you typically work independently at superhuman capacity, but everyone can use a little help from time to time. In fact, your solopreneurial ability to build a successful business in a single bound may absolutely depend on your ability to find and receive help when you need it.

Not quite bionic but close, Cybertary is a network of highly skilled professionals working as Virtual Assistants (VAs) to provide as needed administrative support and specialized services to businesses, solopreneurs, executives and busy people. Every Cybertary takes the time to understand your business needs so you get consistent, caring, quality work every time you outsource to Cybertary.

Dads Talk About Returning to Work after Raising the Children

After 19 years at a major newspaper, Ken Kaplan accepted a buyout so that he could shift his career and spend more time with his two young children, now 9 and 14 years old.

That decision made Kaplan, a Boston resident, the primary caregiver in his household of four.

"I thought I owed it to myself to have some time with the kids," says Kaplan. As the children began heading off to school, "I sort of felt like an absentee father being at work during dinnertime. For many years, I felt cut out of their lives."

As the economy continues to putter along, households are rethinking their mechanics and shifting gears, allowing more dads to embrace the role of Mr. Mom. And, like the women before them, some men have been left wondering how to return to the labor market after a short- or long-term stint at home taking care of the kids..

According to the Bureau of Labor Statistics, the 2009 unemployment rate for women was 2.2 percentage points lower than the rate for men, revealing one of the largest work force gender gaps ever.

 Is Business Ownership Right For You?

If you’ve ever considered starting a business, you don’t want to miss this FREE event!

Join us to learn more about:
• What it takes to be your own boss—even in this economic climate
• How to evaluate and choose the right business opportunity that “fits” you.
• Financing options and where to find funding
• Resources to help you succeed

Hear the first hand experience from a local franchisee of Cybertary and how they left the corporate world behind to start their own business.

Appetizers and refreshments provided.

When:    November 3, 2010
                6:00-7:30pm

Where:  Folsom Chamber of Commerce
               Ambassador Room
               200 Wool Street
               Folsom, CA 95630

Sponsored by: Cybertary & The Entrepreneur's Source

Please RSVP: Stephanie Craft, 530.389.2700, esource@hughes.net
OR Tina Angell, 916.303.4550, tina.angell@cybertary.com